The detritus of a Button Monkey

01 Oct

Vodaphone advert

I really like this advert.  The whole appeals to me, getting close to soething then finding yourself back at square one.  The advert speaks louder than the product though.  When you it is for a mobile phone, the content seems to have no connection to the product.  It almost feels like the agency had the concept of the advert and were just waiting for a client to use it on.  It could have been used with a car for instance, in the spirit of the “I want to break free” Queen advert.  I suppose in that sense, KitKat would work, “Need a break? Break free with KitKat”

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